登入選單
返回Google圖書搜尋
Hispanic Marketing Grows Up
Juan Faura
其他書名
Exploring Perceptions and Facing Realities
出版Paramount Market Publishing, 2006
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / ResearchBusiness & Economics / Sales & Selling / GeneralSocial Science / Ethnic Studies / American / Hispanic American Studies
ISBN09766973439780976697343
URLhttp://books.google.com.hk/books?id=q3mCuPMaFocC&hl=&source=gbs_api
EBookSAMPLE
註釋Juan Faura, the author of PMP's bestselling The Whole Enchilada: Hispanic Marketing 101, presents a message that will be a wake-up call to all Hispanic-focused marketing and advertising agencies. Based on insights gathered from interviews with Hispanics from many different walks of life, in cities large and small, Hispanic Marketing Grows Up:-Explores 30 perceptions and realities that affect how you market to Hispanics.-Explains when and when not to use Spanglish in advertising.-Identifies 10 future trends that will affect the Hispanic consumer market.Faura's conversational style makes this a quick read--one loaded with insights, taken straight from Hispanic consumers' mouths to you.