登入選單
返回Google圖書搜尋
HOW TO COMMUNICATE STRATEGICALLY IN CORPORATE WORLD
註釋From leadership, crisis, change, and challenges to playing a strategic role in driving organisational growth, strat comms or strategic communication has become the key element in management across all industries. This book is a manual for every corporate leader, communications leader, brand custodian, PR professional, in understanding the various facets of strategic communication. It is a bible for CXOs to master the art of strategic communication and storytelling to effectively lead an organisation, people and handle media.