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Google圖書搜尋
HOW TO COMMUNICATE STRATEGICALLY IN CORPORATE WORLD
Dr Mahul Brahma
出版
Blue Rose Publishers
, 2021-04-28
主題
Education / Leadership
Young Adult Nonfiction / General
URL
http://books.google.com.hk/books?id=q4QrEAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
From leadership, crisis, change, and challenges to playing a strategic role in driving organisational growth, strat comms or strategic communication has become the key element in management across all industries. This book is a manual for every corporate leader, communications leader, brand custodian, PR professional, in understanding the various facets of strategic communication. It is a bible for CXOs to master the art of strategic communication and storytelling to effectively lead an organisation, people and handle media.