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Drunk Tank Pink
Adam Alter
其他書名
The Subconscious Forces that Shape How We Think, Feel, and Behave
出版Simon and Schuster, 2013-09-01
主題Business & Economics / Advertising & PromotionPsychology / GeneralPsychology / Social PsychologyBusiness & Economics / Marketing / General
ISBN17807426579781780742656
URLhttp://books.google.com.hk/books?id=qBu9DwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.

In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing.
  • Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)
  • We're more likely to be critical if we write in red rather than green biro
  • Your first report at school can determine your future career

Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.