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Marketing the e-Business
Charles DennisLisa Harris
出版Routledge, 2002-09-12
主題Business & Economics / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / E-Commerce / GeneralComputers / Electronic CommerceBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Production & Operations Management
ISBN11345202719781134520275
URLhttp://books.google.com.hk/books?id=qGZB-h-3oyYC&hl=&source=gbs_api
EBookSAMPLE
註釋Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in