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The Brandy Trade Under the Ancien Régime
L. M. CullenLouis Cullen
其他書名
Regional Specialisation in the Charente
出版Cambridge University Press, 2002-06-20
主題Business & Economics / Economic HistoryBusiness & Economics / CommerceCooking / Beverages / Alcoholic / SpiritsHistory / Europe / General
ISBN05218909859780521890984
URLhttp://books.google.com.hk/books?id=qIJ6Hay1WGAC&hl=&source=gbs_api
EBookSAMPLE
註釋In this 1998 study of the brandy trade and its merchants, Professor Cullen explores the development of cognac, the world's most famous spirit product, which emerged as a consequence of a chronic wine surplus. While Professor Cullen focuses on the brandy trade, his findings contradict the view of a 'static' French economy in the eighteenth century. Professor Cullen shows that the brandy trade was based on a sophisticated regional economy, which, by 1720, had become a key component of French involvement in the modern international trading system. Notwithstanding the competition supplied by the emergence of surplus in other cereals and by foreign markets, regional specialisation in the Charente was an indispensable element in ensuring the quality of stable output, and was recognised in the region's success in attracting foreign négociants, such as the household names of Martell and Hennessy.