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Wedding Photojournalism: The Business of Aesthetics
Paul D Van Hoy
其他書名
A Guide for Professional Digital Photographers
出版Amherst Media, 2011-02-15
主題Photography / PhotojournalismPhotography / Business AspectsPhotography / Subjects & Themes / Celebrations & Events
ISBN16089529409781608952946
URLhttp://books.google.com.hk/books?id=qLe9BQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included areÊtips for improving search-engine optimization, marketing, pricing, packaging, and contracts toÊenable aspiring and experienced professionals alike to follow their passions to success.