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How to Think Like the World's Greatest New Media Moguls

Marcia Layton Turner

出版	McGraw-Hill, 2001
主題	Business & Economics / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Strategic PlanningBusiness & Economics / Industrial ManagementBusiness & Economics / E-Commerce / GeneralBusiness & Economics / E-Commerce / Digital MarketingSocial Science / Media Studies
ISBN	00713606979780071360692
URL	http://books.google.com.hk/books?id=qNRaAAAAYAAJ&hl=&source=gbs_api

註釋

This text explores the business strategies behind successful new media projects and personalities. The book looks at how these moguls think about their businesses and how they have influenced and inspired the old media, and how they plan to continue to dominate the business lanscape.