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Cognitive Choice Modeling
Zheng Joyce WangJerome R. Busemeyer
出版MIT Press, 2021-03-09
主題Science / Cognitive ScienceBusiness & Economics / Consumer BehaviorPsychology / Cognitive Neuroscience & Cognitive Neuropsychology
ISBN026204496X9780262044967
URLhttp://books.google.com.hk/books?id=qOQbEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.

Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.