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Presenting Science to the Public

Barbara Gastel

出版	ISI Press, 1983
主題	Science / Study & Teaching
ISBN	08949502909780894950292
URL	http://books.google.com.hk/books?id=qQRgAAAAMAAJ&hl=&source=gbs_api

註釋

Abstract: A text for science professionals, prepared by a physician who has specialized in scientific communication, presents practical guidelines for conveying abstruse, difficult, or highly technical information to nontechnical audiences. The text sets out the basic principles of communication and illustrates these principles from the author's personal experiences. The material is organized into 2 principal parts: the first deals with presenting science through the mass media; the second considers presenting science directly to the public. General principles for communicating science to the public also are discussed. (wz).