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Boundary Role Ambiguity in Marketing Positions
Erin AndersonJagdip SinghRaymond R. BurkeValarie A. Zeithaml
其他書名
Scale Development and Validation
出版Marketing Science Institute, 1991
URLhttp://books.google.com.hk/books?id=qb_NugEACAAJ&hl=&source=gbs_api