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Strategic Marketing
David Cravens
出版McGraw-Hill Publishing, 2008
ISBN007738511X9780077385118
URLhttp://books.google.com.hk/books?id=qfvOtwEACAAJ&hl=&source=gbs_api
註釋Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on a.