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International Marketing
Roger BennettJim Blythe
其他書名
Strategy Planning, Market Entry & Implementation
出版Kogan Page, 2002
主題Business & Economics / GeneralBusiness & Economics / Exports & ImportsBusiness & Economics / International / GeneralBusiness & Economics / International / MarketingBusiness & Economics / Sales & Selling / Management
ISBN07494380889780749438081
URLhttp://books.google.com.hk/books?id=qgUAwQEACAAJ&hl=&source=gbs_api
註釋This manual on international marketing is designed for students of the subject, as well as practitioners wanting to maximize their impact abroad. Seeking to take a straightforward approach, the volume explores the current issues in international marketing, including the tactical, operational and strategic issues at play in global marketing. This third edition is revised and features case studies and teaching materials. It is accompanied with a free CD-ROM.