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Glenn Gould, Music & Mind

Geoffrey Payzant

出版	Key Porter, 1992
主題	Biography & Autobiography / GeneralBiography & Autobiography / MusicMusic / Musical Instruments / Piano & Keyboard
ISBN	15501343969781550134391
URL	http://books.google.com.hk/books?id=ql8IAQAAMAAJ&hl=&source=gbs_api

註釋

Dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband Internet and mobile communication, companies are able to create closer dialogues with key customers. The text analyses the enduring changes marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. These new technologies have far-reaching consequences for marketing, sales and customer service.