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Glenn Gould, Music & Mind
Geoffrey Payzant
出版
Key Porter
, 1992
主題
Biography & Autobiography / General
Biography & Autobiography / Music
Music / Musical Instruments / Piano & Keyboard
ISBN
1550134396
9781550134391
URL
http://books.google.com.hk/books?id=ql8IAQAAMAAJ&hl=&source=gbs_api
註釋
Dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband Internet and mobile communication, companies are able to create closer dialogues with key customers. The text analyses the enduring changes marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. These new technologies have far-reaching consequences for marketing, sales and customer service.