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出版Houghton Mifflin, 2004
主題Business & Economics / GeneralBusiness & Economics / Consumer BehaviorBusiness & Economics / Marketing / ResearchBusiness & Economics / Sales & Selling / General
ISBN06182648259780618264827
URLhttp://books.google.com.hk/books?id=qlDyAAAAMAAJ&hl=&source=gbs_api
註釋Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they learn.