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Market Research
British Library. Science Reference and Information Service
其他書名
A Guide to British Library Collections
出版
British Library
, 1994
主題
Business & Economics / Marketing / Research
Computers / Computer Science
Education / General
Language Arts & Disciplines / Library & Information Science / General
Reference / Bibliographies & Indexes
Technology & Engineering / Industrial Health & Safety
ISBN
0712308040
9780712308045
URL
http://books.google.com.hk/books?id=qs1lAAAACAAJ&hl=&source=gbs_api
註釋
The 8th edition of
Market Research
lists all the current market research reports, industry surveys, and country profiles available for free consultation in the British Library. Many companies already use this guide to find out what has been published and to help decide which reports to buy.
This book lists more than 3,000 reports on hundreds of industries from advertising to water supply. It also includes a comprehensive directory of market research produced in the UK and overseas.
This 8th edition features:
* a new format -- reports are listed by industry with a separate subject index,
* a new country section, allowing readers to browse what is available on each country, and
* the inclusion of reports from the top 10 market research journals, including
Mintels
and
Market Research UK-Europe.