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Electronic Business
Geoffrey Sampson
出版BCS, The Chartered Institute, 2008
主題Business & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / E-Commerce / GeneralBusiness & Economics / E-Commerce / Online TradingComputers / Business & Productivity Software / Business IntelligenceComputers / Electronic Commerce
ISBN19025058919781902505893
URLhttp://books.google.com.hk/books?id=qsGiRwlzWrcC&hl=&source=gbs_api
EBookSAMPLE
註釋Online retailing continues to grow at a staggering rate. In the UK alone, internet sales rose by 50 per cent year-on-year in the last three months of 2007 (source: Capgemini), and of those with internet access in the UK, 97 per cent have made at least one online purchase (source: Nielsen Global Survey). IT professionals are playing an increasingly pivotal role in shaping this new business landscape, and the success of many business ventures, is growing ever-more dependent on their skills and knowledge. "Electronic Business" supports all of those with a stake in e-business or e-commerce by providing a solid grounding in the main functions. It is invaluable to anybody setting up a new business or managing an existing business, studying IT or Business Studies, taking an MBA, or managing the delivery of an IT service to an e-business customer