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Global Companies, Local Innovations
Yasuyuki Motoyama
其他書名
Why the Engineering Aspects of Innovation Making Require Co-location
出版Routledge, 2016-04-22
主題Science / Earth Sciences / Geography
ISBN13171280289781317128021
URLhttp://books.google.com.hk/books?id=quoFDAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources.