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Strategic International Marketing
T C MelewarSuraksha Gupta
其他書名
An Advanced Perspective
出版Bloomsbury Publishing, 2017-09-16
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN02303566489780230356641
URLhttp://books.google.com.hk/books?id=qyJIEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.