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The Elements of International English Style
Edmond H. Weiss
其他書名
A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience
出版
M.E. Sharpe
, 2005
主題
Business & Economics / Advertising & Promotion
Computers / Web / Page Design
Computers / Internet / Web Design
Foreign Language Study / English as a Second Language
Language Arts & Disciplines / Communication Studies
Language Arts & Disciplines / Writing / General
Language Arts & Disciplines / Writing / Nonfiction (incl. Memoirs)
Language Arts & Disciplines / Style Manuals
Reference / Writing Skills
Technology & Engineering / Technical Writing
ISBN
0765615711
9780765615718
URL
http://books.google.com.hk/books?id=r1bdk0YcPVsC&hl=&source=gbs_api
EBook
SAMPLE
註釋
This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites.