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Great Answers to Tough Marketing Questions
Paul Russell Smith
出版Kogan Page Publishers, 2003
主題Business & Economics / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralSelf-Help / Personal Growth / Success
ISBN07494402289780749440220
URLhttp://books.google.com.hk/books?id=r1fbZcr1f1kC&hl=&source=gbs_api
EBookSAMPLE
註釋With 120 challenging and entertaining questions and answers, Great Answers to Tough Marketing Questions reveals why big budgets don't always produce results, how to produce a great marketing plan and what can be learnt from the world's biggest players. Cutting through theory and jargon, it should improve knowledge and skills.