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Sales Management Control Strategies in Banking
Florian Mueller
其他書名
Strategic Fit and Performance Impact
出版Gabler Verlag, 2011-02-24
主題Business & Economics / Marketing / GeneralBusiness & Economics / Finance / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & Promotion
ISBN38349265319783834926531
URLhttp://books.google.com.hk/books?id=r1yUDAEACAAJ&hl=&source=gbs_api
註釋Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.