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The Pricing and Revenue Management of Services
Irene C.L. Ng
其他書名
A Strategic Approach
出版Routledge, 2007-07-26
主題Business & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / Corporate & Business HistoryBusiness & Economics / Economics / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Strategic Planning
ISBN11342674369781134267439
URLhttp://books.google.com.hk/books?id=r2R_AgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye