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The Pricing and Revenue Management of Services
Irene C.L. Ng
其他書名
A Strategic Approach
出版
Routledge
, 2007-07-26
主題
Business & Economics / General
Business & Economics / Management
Business & Economics / Corporate & Business History
Business & Economics / Economics / General
Business & Economics / Sales & Selling / General
Business & Economics / Strategic Planning
ISBN
1134267436
9781134267439
URL
http://books.google.com.hk/books?id=r2R_AgAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye