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The Origins of Behavioural Public Policy
Adam Oliver
出版Cambridge University Press, 2017-04-27
主題Business & Economics / Consumer BehaviorBusiness & Economics / Economics / GeneralBusiness & Economics / Economics / TheoryBusiness & Economics / Economics / Social & BehavioralPolitical Science / GeneralPolitical Science / History & TheoryPolitical Science / Public Policy / Economic PolicyPolitical Science / Public Policy / Social PolicyPsychology / General
ISBN13165102639781316510261
URLhttp://books.google.com.hk/books?id=r3muDgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The use of behavioural science to inform policy is one of the main developments in the social sciences over the last several decades. In this book, Adam Oliver offers an accessible introduction to the development of behavioural public policy, examining how behavioural economics might be used to inform the design of a broad spectrum of policy frameworks, from nudges, to bans on certain individual behaviours, to the regulation of the commercial sector. He also considers how behavioural economics can explain and predict phenomena as a challenge to economists' assumptions around how people perceive time, utility and money. The book offers an intellectual foundation for all those concerned with behavioural public policy, from academics, undergraduate and postgraduate students with a diverse range of disciplinary perspectives, such as economics, political science, sociology and anthropology, to policy makers and practitioners working directly with behavioural public policy in their everyday working lives.