登入選單
返回Google圖書搜尋
Media/impact
Shirley Biagi
其他書名
An Introduction to Mass Media
出版Wadsworth, 2001
主題Business & Economics / GeneralBusiness & Economics / Industries / Media & CommunicationsLanguage Arts & Disciplines / Communication StudiesSocial Science / GeneralSocial Science / Media Studies
ISBN053457517X9780534575175
URLhttp://books.google.com.hk/books?id=r5CCPwAACAAJ&hl=&source=gbs_api
註釋Providing a thorough overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business; media and technological change; and media and political, social, and cultural institutions. It includes a focused examination of the history, ethics, regulation and technology that surrounds and controls the media. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media on society.