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其他書名
The Art of Persuasion
出版Cambridge University Press, 2020-12-17
主題Language Arts & Disciplines / Linguistics / GeneralPsychology / Cognitive Psychology & Cognition
ISBN11088352609781108835268
URLhttp://books.google.com.hk/books?id=r80HEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Drawing from the study of human reasoning, Argumentation describes different types of arguments and explains how they influence beliefs and behaviour. Raymond Nickerson identifies many of the fallacies, biases, and other flaws often found in arguments as well as 'stratagems' (schemes, illogical and alogical tactics) that people regularly use to persuade others. Much attention is given to the evaluation of arguments. Readers will learn a new schematic for evaluating arguments based on cognitive science. As a source for understanding and evaluating arguments in decision-making, it is ideal for courses on cognition, reasoning, and psychology.