Marketing Practices for future managers

This textbook provides the nitty-gritty of marketing which is essential to students, corporate, academic fraternity, and knowledge seekers. It is essential that one has to apply these concepts in any industry. Marketing is omnipresent and one has to understand the significance of it in the contemporary world. Contents have been presented which is deemed-fit to contemporary marketing. Keeping this thing in mind, the following lists trigger the reader to get onto changing marketing scenarios and the future scope of marketing.

As technological drift seen in our daily lives, there is a huge change in the marketing landscape. This book connects from basics and provides a path to learn new marketing aspects in technology invaded world. In this line, the list provides you to look into the futuristic view of the marketing arena.

1.Agile decision making

2.Global Supply Chain Management

3.Industry 4.0

4.BlockChain technology

5.Digital transformation

6.Digital marketing strategies

7.Social media influencers

8.Online behavior patterns among consumers