Coming from an underprivileged background in the East End of London, Berkeley sets himself the challenge to escape poverty and do well for himself. Armed with a good brain and determination, he succeeds and wants for nothing, but there's a bitter price to pay. Now the challenge is with himself, and he escapes to the quiet of Tenerife for love, only to lose it promptly. What now? With no career or prospects in the unfamiliar country, what is Berkeley to do? He decides to set up business opening an art gallery, yet knows nothing about art. Comical disasters, veiled threats and visitors of a spiritual nature, believing that he's to be served up to the Devil himself ensue. The whole experience pushes Berkeley to limits he's never encountered before, and he learns the hard way that what goes around really does come around to haunt you. Only love and true friendships can bring him back to the real world.