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American Businesses in China
Nancy Lynch StreetMarilyn J. Matelski
其他書名
Balancing Culture and Communication
出版McFarland & Company, 2003
主題Business & Economics / GeneralBusiness & Economics / Economic ConditionsBusiness & Economics / International / GeneralBusiness & Economics / Organizational BehaviorHistory / Asia / GeneralHistory / United States / GeneralSocial Science / Ethnic Studies / GeneralSocial Science / Ethnic Studies / Asian StudiesSocial Science / Ethnic Studies / American / Asian American & Pacific Islander Studies
ISBN07864154449780786415441
URLhttp://books.google.com.hk/books?id=rGm7AAAAIAAJ&hl=&source=gbs_api
註釋As more and more American businesses have set up operations in China, American business owners have had to concern themselves with respecting how Chinese values and beliefs and how China's changing economic and political climates relate to the business world. American businesses that have been successful in China, such as General Electric, Children's Television Workshop, Holiday Inn, DaimlerChrysler and the Foxboro Company, to name just a few, know how important a consideration for Chinese culture is in business operations. Their efforts in China are profiled in this work to serve as case studies for others interested in doing business in China. This book also examines the Chinese worldview, a fusion of Confucianism, Taoism, Buddhism and communism, and the effects of globalization on business ventures. It also considers the changing nature of Chinese consumerism, highlighting significant differences between urban and rural populations and a distinctive generational divide. It ends by offering some general conclusions as well as suggestions for those interested in doing business in China.