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Marketing Strategy
O. C. Ferrell
Michael D. Hartline
出版
Thomson/South-Western
, 2004
主題
Business & Economics / General
Business & Economics / Advertising & Promotion
Business & Economics / Management
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
ISBN
0324201400
9780324201406
URL
http://books.google.com.hk/books?id=rIdhQgAACAAJ&hl=&source=gbs_api
註釋
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan, including cases. Marketing Strategy, 3e is up to date and an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.