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Marketing Strategy

O. C. FerrellMichael D. Hartline

出版	Thomson/South-Western, 2004
主題	Business & Economics / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN	03242014009780324201406
URL	http://books.google.com.hk/books?id=rIdhQgAACAAJ&hl=&source=gbs_api

註釋

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan, including cases. Marketing Strategy, 3e is up to date and an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.