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Business Essentials
BPP Learning Media
其他書名
Marketing Principles
出版BPP Learning Media, 2010-11-01
主題Business & Economics / GeneralBusiness & Economics / Sales & Selling / General
ISBN07517766459780751776645
URLhttp://books.google.com.hk/books?id=rR4vDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This course book introduces the key aspects of marketing, including the concept and process of marketing, segmentation, targeting and positioning, the extended marketing mix and market segments and contexts.Features include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.