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Ribbon Culture
Sarah E.H. Moore
其他書名
Charity, Compassion and Public Awareness
出版Springer, 2008-01-17
主題Social Science / Sociology / GeneralSocial Science / Social WorkSocial Science / GeneralSocial Science / Anthropology / Cultural & Social
ISBN02305833859780230583382
URLhttp://books.google.com.hk/books?id=rR_uCwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.