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Google圖書搜尋
Strategic Marketing Decisions
Isobel Doole
Robin Lowe
出版
Routledge
, 2006-06
主題
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / Management
ISBN
075068013X
9780750680134
URL
http://books.google.com.hk/books?id=rReYHCbR57kC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.