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Celebrity Culture and the Entertainment Industry in Asia
Vivienne LeungKimmy ChengThomas Kwan-choi Tse
其他書名
Use of Celebrity and Its Influence on Society, Culture and Communication
出版Intellect, 2017
主題Biography & Autobiography / Rich & FamousBusiness & Economics / Industries / Media & CommunicationsSocial Science / Customs & TraditionsSocial Science / Popular CultureSocial Science / Sociology / GeneralSocial Science / Media StudiesSocial Science / Regional Studies
ISBN17832080749781783208074
URLhttp://books.google.com.hk/books?id=rTtBngAACAAJ&hl=&source=gbs_api
註釋Offering rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia looks closely at the dynamics of stardom and celebrity endorsement in the region and examines its impact on marketing and media.

Through first-hand interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural, and economic influences of celebrity. Dialogues with celebrities such as Kwok-Leung Kam, Bob Lam, Denise Ho, Hilary Tsui, and Francis Mak provide insider accounts of celebrity formation, management, and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan.