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Writing and Developing Your College Textbook

Mary Ellen Lepionka

出版	Atlantic Path Pub., 2003
主題	Education / ReferenceLanguage Arts & Disciplines / GeneralReference / Writing Skills
ISBN	09728164029780972816403
URL	http://books.google.com.hk/books?id=rXGfAAAAMAAJ&hl=&source=gbs_api

註釋

Mary Ellen Lepionka brings her 20 years of experience helping editors and authors achieve commercially successful college textbooks to this useful guide for those wishing to write or revise their own college textbook. With helpful, step-by-step guidelines on how to find a publisher and develop a quality manuscript, this book will empower academic authors or textbook writers to produce their own successful textbook. Contents: How college textbooks get published Interest a publisher in your manuscript Use the signing process to your advantage Development and why your textbook needs it Write to reach your true audience Establish an effective authorial voice Heading structure and why it matters Pedagogy and what it does for your textbook Create a truly useful chapter apparatus Develop successful feature strands Make drafting and revising easier on you Control length and manage schedule Do permission right Enhance your textbook's value visually.