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The Remaking of Television New Zealand, 1984-1992
Barry SpicerMichael PowellDavid Emanuel
出版Auckland University Press, 1996
主題Performing Arts / Television / GeneralSocial Science / Media StudiesTechnology & Engineering / Television & Video
ISBN18694015149781869401511
URLhttp://books.google.com.hk/books?id=r_xWGCFhI2cC&hl=&source=gbs_api
EBookSAMPLE
註釋"The remaking of Television New Zealand outlines and analyses the radical changes made to television broadcasting in New Zealand during the period 1984-1992. It looks closely at the ways in which TVNZ, a division of the Broadcasting Corporation of New Zealand was transformed into a successful commercial company under the State Owned Enterprises Act 1986. It is an important and valuable study of the transformation of a conservative public television broadcaster int o a market oriented and entrepreneurial business ... "The remaking of Television New Zealand is essential reading for all those interested in the history of broadcasting, the media and the management of change. It has much to offer the general reader and also students and teachers of strategy, organisational change, public management, media studies and political science." -- Back cover.