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"Going Global"

其他書名	How Stakeholders Use Social Media in Brussels
出版	2011
URL	http://books.google.com.hk/books?id=rd7eZwEACAAJ&hl=&source=gbs_api

註釋This journalism master's project includes a professional work component and a research component. The professional work component details the author's experiences working as an intern "at Proctor & Gamble-Europe in Brussels, Belgium ... with a team of lobbyists in External Relations who monitor regulations in the European Union that pertain to P & G products ... [D]uties included writing comprehensive case studies of P & G's competitors; creating and delivering presentations for internal meetings; and building a multimedia 'toolkit' of materials for use by External Relations managers at P & G throughout the globe." (p. 163) Includes field notes and examples of work. The research component is guided by the following questions: "How are organizations in Brussels using social media?" "How are they framing messages on social media?" "What are the strengths, challenges and results of their social media usage?" "Why are they lagging behind the U.S. in social media usage?" (p. 82) Includes a literature review and interview transcripts.