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Google圖書搜尋
Theories of Mass Communication
Melvin Lawrence DeFleur
Sandra Ball-Rokeach
出版
Longman
, 1989-01
主題
Language Arts & Disciplines / Communication Studies
ISBN
0582998700
9780582998704
URL
http://books.google.com.hk/books?id=rdy6lgEACAAJ&hl=&source=gbs_api
註釋
This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.