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The Art and Discipline of Business Creativity
出版HarperBusiness, 1996
主題Business & Economics / Corporate Finance / GeneralBusiness & Economics / EntrepreneurshipBusiness & Economics / Management
ISBN08873074699780887307461
URLhttp://books.google.com.hk/books?id=reDtAAAAMAAJ&hl=&source=gbs_api
註釋Using specific examples from DreamWorks, SKG, Coca-Cola, and other corporations, a renowned Harvard Business School professor reveals how managers can stimulate creativity in their employees by freeing them of preconceptions, engaging their interest, and then guiding them toward a goal.