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Images of Women and Minorities in Advertising
出版Rowman & Littlefield, 2004
主題Business & Economics / Advertising & PromotionSocial Science / Sociology / General
ISBN07425249819780742524989
URLhttp://books.google.com.hk/books?id=reJ8y2BsQ7kC&hl=&source=gbs_api
EBookSAMPLE
註釋This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition