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Service Management

其他書名	Operations, Strategy, and Information Technology
出版	McGraw-Hill/Irwin, 2002-04
主題	Business & Economics / Operations ResearchBusiness & Economics / Industries / Service
ISBN	00728682019780072868203
URL	http://books.google.com.hk/books?id=rjSERAAACAAJ&hl=&source=gbs_api

註釋Service Management, 4/e by James and Mona Fitzsimmons is the best-selling text in this market and includes fantastic and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management, 4/e also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.