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Marketing Your Book: An Author's Guide
Alison Baverstock
其他書名
How to target agents, publishers and readers
出版A&C Black, 2007-07-16
主題Language Arts & Disciplines / Publishers & Publishing IndustryReference / Writing Skills
ISBN14081479719781408147979
URLhttp://books.google.com.hk/books?id=rnyvAwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋
Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books.
Alison Baverstock encourages authors to work with publishers and agents
but also explains how to 'go it alone' for authors who plan to self
publish. The book covers: how
marketing works; what opportunities there are; how authors can help;
how to get noticed; how to get local publicity, organise a launch event
and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.