Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales on your website. It covers:

The advantages of selling direct through your website

The five best offers you can make to your readers (including bundling, exclusivity, and more)

Seller accounts, dropshipping, fulfillment, and more

The pains involved (setup, tech, taxes, shipping, transactional emails, etc.) and whether they are worth it or not for your business

How to get your readers to buy direct from you

How to use landing pages (with cross-sells, upsells, and post-purchases)

Ways to find new readers for your books

How to get customers to become repeat customers

What else you should be selling if you are selling direct