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Marketing Research for Managers
Sunny CrouchMatthew Housden
出版Routledge, 2012-06-25
主題Business & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / Marketing / General
ISBN11363796659781136379666
URLhttp://books.google.com.hk/books?id=rpv_ez5cnkEC&hl=&source=gbs_api
EBookSAMPLE
註釋The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

This new edition of the text includes:

* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples