登入選單
返回Google圖書搜尋
I'd Like the World to Buy a Coke
David Greising
其他書名
The Life and Leadership of Roberto Goizueta
出版Wiley, 1998-03-06
主題Business & Economics / General
ISBN04711940859780471194088
URLhttp://books.google.com.hk/books?id=rqSU-9hcPvgC&hl=&source=gbs_api
註釋Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...

The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.