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Strategic Advertising Management
Richard Rosenbaum-Elliott
出版Oxford University Press, 2020-12-25
ISBN01988356129780198835615
URLhttp://books.google.com.hk/books?id=rr4cEAAAQBAJ&hl=&source=gbs_api
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註釋With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.