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Business and Sales Correspondence
Verne MeyerJohn Van RysPat Sebranek
其他書名
Trait-Based Strategies That Improve Writing and Save Time
出版Upwrite Press, 2007-06
主題Business & Economics / Business Communication / GeneralBusiness & Economics / Business Writing
ISBN19324362439781932436242
URLhttp://books.google.com.hk/books?id=rw-nGgAACAAJ&hl=&source=gbs_api
註釋Business and Sales Correspondence Trait-Based Strategies That Improve Writing and Save Time 112 pages, softcover, ISBN 978-1-932436-24-2 This book helps you get the most out of business correspondence by teaching you to ? choose the best type of correspondence. ? use real-time correspondence to manage projects. ? write memos that get results. ? write business letters for good news or bad news. ? write sales letters that convince customers. ? write customer-service letters that keep clients coming back. ? improve correspondence through the seven traits of writing. The book includes step-by-step guidelines and real-world models for each basic form of correspondence and also for these specialty forms: ? form sales letter ? targeted sales letter ? sales letter following a contact ? sales letter following a sale ? sales letter to an inactive customer ? invitation ? positive adjustment ? positive reply to an inquiry ? bid rejection ? claim denial ? unsolicited sales