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Green Gap Redux

其他書名	Green Words Gone Wrong
出版	Ecoalign, 2009
URL	http://books.google.com.hk/books?id=rwV20AEACAAJ&hl=&source=gbs_api

註釋This survey confirms that consumers generally have positive associations with commonly used "green" terms; however, analysis shows that consumers do not understand the meaning of the terms and that individual consumers perceive little value or personal relevance of the terms with economic barriers being a key hurdle. As a result, the green gap between stated intentions and purchasing behavior still exists.