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Loose-Leaf for Crafting and Executing Strategy: Concepts and Cases
A. J. Strickland III
John E Gamble
Arthur A. Thompson Jr
出版
McGraw-Hill Education
, 2015-01-22
主題
Business & Economics / Management
ISBN
1259303632
9781259303630
URL
http://books.google.com.hk/books?id=s-YErgEACAAJ&hl=&source=gbs_api
註釋
Crafting and Executing Strategy: The Quest for Competitive Advantage
, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students' understanding of the material in the process.