登入選單
返回Google圖書搜尋
出版SAGE, 2016
ISBN15063245339781506324531
URLhttp://books.google.com.hk/books?id=s2GktAEACAAJ&hl=&source=gbs_api
註釋This case describes the creation and global expansion of L'Oréal, the leading perfumes and cosmetics manufacturer. It presents a historical overview on the growing business model of the company and the partnerships and acquisitions that have fueled its growth throughout the years.