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Managing Product Development
Toshihiro Nishiguchi
出版
Oxford University Press
, 1996-10-24
主題
Business & Economics / Marketing / General
Business & Economics / Production & Operations Management
Business & Economics / Sales & Selling / General
ISBN
0195360710
9780195360714
URL
http://books.google.com.hk/books?id=s5P-0py3VlQC&hl=&source=gbs_api
EBook
SAMPLE
註釋
This book brings together the work of leading international researchers in the field of product innovation and development and provides a comprehensive range of studies in successful product development in different industries. It will be indispensable reading for academics in the field of innovation and technology management, and for professionals in industry responsible for product development.